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About Course

This comprehensive course is designed to empower marketing professionals and entrepreneurs with the skills needed to design, implement, and optimize effective Facebook ad campaigns. Students will explore the fundamentals of digital advertising on the world’s largest social media platform, learning how to harness Facebook’s powerful targeting tools to reach diverse audiences. Through hands-on projects and real-world case studies, participants will master Facebook Ads Manager, campaign budgeting, ad creative design, audience segmentation, and performance analytics. The curriculum covers everything from setting campaign objectives and crafting compelling ad content to conducting A/B tests and interpreting key performance metrics for continuous improvement. By the end of the course, students will be equipped to launch high-impact Facebook advertising campaigns that drive engagement, boost conversions, and maximize return on investment in an ever-evolving digital landscape.

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